"The Bicycle Trade Association of Canada (BTAC) is reporting that bicycle sales by independent bicycle dealers (IBDs) have surpassed a quarter of a billion dollars at retail value.
Janet O'Connell, the executive director of BTAC, said: 'Bicycling is one of the fastest growing recreational activities in Canada, and municipalities are increasingly embracing cycling as a mainstream mode of transportation as their citizens choose cycling for utilitarian and recreational purpose. The important contribution our vibrant bicycle industry makes to the Canadian economy represents an important argument, in addition to cycling's positive impact on health, the environment and congestion, for enhanced investments by governments at all levels.'"
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