"A promotional campaign showcasing 20 hiking trails and birding opportunities within the Grand River watershed, spearheaded by an area tourism consortium, has received an Ontario Tourism award for marketing initiative.
The Trails Take Flight promotion, aimed at linking the compatible activities of hiking and bird-watching, was produced in 2009 by Grand River Country, a partnership of municipalities along the Grand River, as well as the GRCA.
A campaign 'microsite' and brochure provided maps, detailed trail routes and descriptions, listings of bird species and birding trails adjacent to the Grand River.
The successful marketing campaign doubled visits to the main website at www.grandrivercountry.com.
The campaign was recently recognized at an annual Ontario Tourism Awards gala in Huntsville. The municipal marketing partnership of Grand River Country received an award for the best marketing initiative under $25,000."
The Ontario Trails Council is a registered charity, led by volunteers who promote the development, management, use and conservation of Ontario's trails. You'll find everything from gentle walking trails to rock faces for climbing and water routes to canoe and kayak. Be sure to follow us on Facebook https://www.facebook.com/OntarioTrails Donations and Memberships always appreciated! https://www.ontariotrails.on.ca/content/support/join-ontario-trails-council
No comments:
Post a Comment