Ontario Trail Membership
Membership renewals
for 2013 are going out December 1st, 2012 We are sending them to you as
our contact person - but is there someone else that has to absolutely
get the invoice in your organization? We wish to make sure they land on
the right desk! Board members or staff will be calling to confirm over
the next weeks.
OTC Membership is Value for Money : How do we stack up? This year we will have1,000,000 unique
visitors to the OTC website. For trails there is no other leader - not
even nationally - and I quote from Context Creative:
"ComScore is
a leading analytics organization that provides industry standard
rankings used by many companies to assess their performance and
investments in the digital world; many agency planners only go off
ComScore numbers in their media buying initiatives. There are a couple
of other trail sites as well, but Suite66 wasn't able to locate another one big enough to be reported in ComScore. So this is also impressive that OTC is present there.
For the month of September 2012, Canadian stats:
ComScore reports the following for comparison:
national outdoor org 50,440 UV’s / 249,000 PV’s
national geographic org: 41,000 UV’s / 114,000 PV’s"
So
please tell you administrators that even in terms of a couple of
hundred dollars in marketing expense, more people will see and use your
trails because of your presence on the OTC website. The site is no
longer supported by the province - so we need your financial support to
manage, update and improve the site every day! Join Today - Use Paypal!
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Our Plan for 2013 – We are working with the full support of Our Favorite Place (RTO8), Peterborough and the Kawartha’s Tourism and a number of local trails groups
to bring you the best Trailhead Ontario yet!. There are a lot of new
trails and trail tourism partnerships in RTO8. The Ontario Trails
“Trailhead Ontario 2013″ Committee is is pleased to announce the Holiday Inn Waterfront Peterborough as the location of our conferencing. Site locations for our trail education program are being determined now.
New for 2013 -Regional
Tourism development includes trails. Trail packages, trail experiences,
trail destinations. This takes a blending of major destinations,
natural topographies, parks, conservation, county forest and up to 18
different trail activities. What’s in your “Trail Mix”?
What’s our plan for marketing this unique matrix of dynamic outdoor
experiences so that the world can find the world’s best range of trail
fun right here at home.
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www.youtube.com/user/ontrails
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Horses -
Rural communities in Wellington County are constantly seeking to increase economic activity. The horse industry has been one of the major forms supporting economic growth in rural Ontario. This research will investigate the potential for horse trail system development in Wellington County. The resu...
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Equine
Canada is the leading national sport and equine organization in the
country. It fulfills a broad range of governance, advocacy and
development functions, all of which focus, in one way or another, on the
horse and draw on the enthusiasm it arouses. As a result of its
efforts, Equine Canada is recognized by Sport Canada and the Féderation
Equestre Internationale (FEI) as the national governing body for
equestrian sport and recreation in Canada. It is the industry sector
leader, and as such is recognized and supported by Agriculture and
Agri-food Canada. In particular, its leadership in improving both the
quality and condition of horses is lauded at home and abroad.
Equine Canada is currently seeking a new Chief Executive Officer to lead the organization and the implementation of its new strategic plan, One Vision.
Closing Date: Friday, November 30, 2012, 5 pm (Eastern Standard Time)
If
you are ready for a challenge and to lead our national organization,
please submit your resume, references and salary expectations, in
confidence, to:
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Be sure to sign up for the weekly OTC Newsletter "Trailwise" you can sign up at the link through the picture to the right. Or if you prefer download a recent copy from the OTC Website - Here
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