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Thursday, June 9, 2016

Ontario Trails News - new Tourism Framework rolled out

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To our partners in the tourism sector:

I am pleased to share Ontario’s Tourism Action Plan with you.

Ontario’s tourism industry is a significant economic driver and key contributor to our cultural vitality and quality of life. To best position the industry to capitalize on future opportunities and respond quickly to shifting consumer demands, our government committed to developing a Strategic Framework for Tourism in Ontario. Ontario’s Tourism Action Plan is an important step towards achieving this goal.

Over the last few months, we engaged with stakeholders from across the province about what government and industry can do together to grow tourism in Ontario. Thank you to everyone who attended engagement sessions and provided feedback.

We wanted to act immediately on the initial steps that government can take to grow tourism in the province. The Plan is available on our website, and I encourage you to share this information with your networks.

We look forward to continuing to work with our industry partners as we implement our action plan – and to learning more about initiatives the industry is implementing to support the priority areas. 


Michael Coteau